Whoever filled the patent obviously didn't consider the optics of this. I'm in the market for a new car and was considering a Ford. This will factor into my decision.
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Not to defend the mega corporation, but companies file patents for ridiculous things all the time that never end up actually being made or used.
Yeah this was probably some rank and file employee that was trying to cash in on that sweet patent filing bonus Ford probably provides
Exactly. A few months ago the headline was a patent of Roku hijacking HDMI to show ads.
I'll save my energy to be pissed off when this garbage actually makes it to market.
If it's MY car why would adverts be in it? What's next, adverts in my shed?
Imagine trying to use your finger to click the tiny x of the ad that covered your windshield while you're on the highway
as is traditional, one of our corporate innovators seeks to protect citizens (never simply consumers, no, no!) with a defensive patent - sure to now be locked away in a safe until natural corporate patent expiration 1000 years hence.
now and forevermore we shalll sing in praise of this beneficent corporate citizen and their efficacious lawyerly thrust deep into the heart of our once inevitable (but now vanquished) future boring dystopia of ads beamed directly into our brains 24/7.
Maybe, just maybe Ford is doing all these horrid patents so they can just hold on to them so no one can make them... Would actually be pretty brilliant . That being said wayze already has ads.
OK fine but you better let me watch YouTube on my infotainment then since it's just as distracting
What if you could lease a car in exchange for watching ads and maybe even potentially displaying them for others to see…
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