DEI is what companies use to pacify wronged employees who belong to minority groups. "We're not discriminating against you because we have this corporate slop to point at" kind of deal. In my experience anyway. The backlash against DEI just makes it look more legitimate as an anti-discrimination effort.

The company is going to fuck people over whether said people are pro or anti DEI. They just want your labor and your money.

Haven't shopped Target since. Shop Costco regularly.

Folks here's the deal. Corporations have an obligation to the shareholder over everyone else. Costco doesn't give a shit about consumers. Costco cares about nurturing and communicating their brand, which is all about being pro-consumer.

Target doesn't give a shit about you. Apple doesn't give a shit about you. Nike. Whatever brand you love, it doesn't love you back. Unless you're a shareholder and you want a very specific thing.

Corporations that kept DEI had their internal prognosticators tell them "it'll blow over and be better for us if we stay the course." That's it. Never in any meeting did someone utter the words "It's the right thing to do, that's why."

Corporations that tossed DEI made a different calculation.

That's it.

So celebrate that our side currently has a very good market segment in all these corporations, but don't celebrate anything else.

Call their bluff, every time. They're always bluffing, they're liars, it's a MAGA core characteristic.

I will never ever set foot in a Target again when they completely abandoned their commitment to DEI.

I still laugh that Odyssey made so much fucking money. And still is making money. So far it has grossed over a billion. This, after so many conservatives told us that it was going to fail bigly because "woke".

Somehow, I feel this is another thing (like Gamergate or Obama winning 2 terms, or them losing the stupid culture war over gay marriage, etc.) that will break the brains of conservatives and they will mete out their backlash later on normal Americans for it...

Anyway, imagine people not choosing their entertainment based on a movie being "woke" or not....just because something like Star Wars The Acolyte sucked ballz and was "woke" doesn't mean people were rejecting it because it's "woke", and that's where the conservative culture warriors go so wrong on culture-war bullshit.

Same goes for companies that bent the knee - or not - when it came to the wishes of the most hateful people in the country. I'm not surprised at all to learn that a company not being "woke" didn't really matter to consumers and they were not really rewarded for getting rid of DEI or whatever, and that those that didn't get rid of it were not punished.

I'm sure quite a few Qnut types think that everyone in America is going to just start showering non-DEI companies with cash, but that's not how it works, LOL.

No corporation is pro-working class.

That being said, some are certainly worse than others.

I will forever remain a loyal Costco member if they keep up their pro-consumer practices, including keeping their DEI programs.

If we ignore the (good) morality of DEI, there is plenty of pragmatic value in having it: You get to hire the best people for the job, and work with a wider variety of customers.

Woke is good and practical.

performed just as well as their competitors who pulled back.

Takeaway: no one cares.

The correct saying is, "Go Fash, Lose Cash."

Apple absolutely shouldn't be in this list. They are basically working for ICE at this point.

The issue here isn’t necessarily DEI itself. The fact that some companies performed better after implementing DEI programs and policies doesn’t necessarily mean they performed better simply because they became more inclusive. I think what may have actually happened is that these companies changed their hiring methods and policies in ways that reduced nepotism, cronyism, and other forms of favoritism, creating a more merit-based hiring system. And of course, that can translate into better profits because you’re hiring the best-qualified employees rather than your cousin, brother, sister, or some guy who happens to look like you.

Go nazi declare bankruptcy

Redpilled, Get killed

Go fash lose cash

Lick boot, lose loot

Go right eat shite

All incel, no braincells

Nazi salute, go destitute

ADL, common L

Ku Klux, lose bucks

Apartheid, all downside

Costco just does the bare minimum of ethical behavior and is somehow one of the most ethical companies in America

Its is weird because I know people who work are target and a few who have been there for going on 30 years and their stories tend to be positive and describe a very inclusive environment. I mean compared to other companies in that market...

Lmao the same Apple that sucked up to the Trump admin?

Where I work is pretty woke still, I don’t know why someone cares much about what their workmates are or want to be