I work in the Art Department at HarperCollins, where I have a front-row seat to the conversations that shape how books appear in the world. What kind of cover art reads as “literary” versus “commercial,” what signals a “book club book,” what feels “serious” versus “friendly,” and increasingly, how to make a cover socially legible online. Covers today are expected not only to attract readers in bookstores, but to circulate fluidly through Instagram posts, TikToks, Substack photos, and carefully curated apartment interiors. Books are now asked to function simultaneously as texts and as lifestyle objects, and designers are now tasked with imagining multiple scales of reach simultaneously, from the bookstore table to the phone screen.