Most likely it was a move primarily about getting senior level execs at those companies into the military machine -- and into the chain of command of that machine. It makes those companies 'disclosing' data to the military much more likely, as well as tweaking apps to aid in military operations.

Like havin the CTO of meta "in the circle", likely gives them complete access to meta's tracking data for any target they want, in a more efficient way than previous.

About 18 months ago, the defense secretary’s office floated the idea to the services

Presumably Hegseth had some idea, since it's his office that pushed the idea. Also, since he personally has been an Army reservist, I kind of imagine that this is a personal Pete Hegseth idea.

We have a term here in Brazil, for appointed "job" positions that seem to have no responsibilities and are basically a way for rich people to place their relatives and such in places close to power:

Aspone. Assessor de Porra Nenhuma. Translates to like "Advisor of Fucking Nothing"

It literally just sounds like a department for nepo hires and fake promotions.

Probably to grant contracts as rewards to trump donor companies?

Corporate military, For their new towns.

you'd think they would know this before they start minting FUCKING LT COL's OUT OF TECHBROS.

What in the actual fuck.

"The new members of Detachment 201: The Army’s Executive Innovation Corps include Shyam Shankar, Palantir’s chief technology officer; Andrew Bosworth, Meta’s CTO; Kevin Weil, OpenAI’s chief product officer; and Bob McGrew, an advisor at Thinking Machines Lab and OpenAI’s former chief research officer. "

Dream team

One thing that makes Western militaries so deadly is their usage of merit vs social position to gain leadership. Oops. I mean "was."

Probably help more "efficiently" surveil and bomb more Gazans and Iranians. Genocide is big business and now they get medals and free healthcare for it.

They will replace expensive troops with ai robot drones. That's why they didn't tell you what they will do