So, Neuralink got FDA approval for human trials, and a certain fanbase is VERY excited about that
(lemmy.ml)
Commodification of everything you think off Past/Present/Future.
Snow Crash, by Neal Stephenson
Edit: oh heck. It might have been The Diamond Age.
Edit 2: search yielded
"Bud knew a guy like that who'd somehow gotten infected with a meme that ran advertisements for roach motels, in Hindi, superimposed on the bottom right-hand corner of his visual field, twenty-four hours a day, until the guy whacked himself." --Neal Stephenson, The Diamond Age