I did retirement home training and used to think it was a sweet job. Then I got in the business and underestimated how demoralizing it was as they give you the easy elders in training while the others make you, or at least me, really think of the fact the job just amounts to an unkarmic freebie.
There's only 3 kinds of advertising that work on me.
"My business supports [thing I like] financially!" Ok, that's fair. You donate to them, I purchase from you over competitors.
"Hello, I run [business]. I make sure to patronize [other business] to support [business] because [other business] does quality work. Check them out!" For some reason, this resonates with me. It sounds way more honest.