"We are who we pretend to be, so we must be careful who we pretend to be." The stated values of a society are very often violated, but that they are stated usually influences behavior in that society.

The Sovs definitely put a lot of effort into telling engineers and scientists that they were HEROES OF SOCIALIST LABOR and emphasizing the same to the general population. Engineers and scientists were socially valued professions. A scrap of paper in congratulations or a bit of metal and a ribbon may not be much, but as Napoleon once noted, men will do a lot for that little bit of recognition. By contrast, modern Russia has adopted a very 'thuggish' attitude towards academics, especially from state media, and it is oligarchs and ultranationalists who are glorified instead.

In Soviet society, really only military officers and higher government functionaries had it better than scientists and engineers. "You get the nice apartment, access to the good stores, and a little dacha in the countryside" may not be much by Western standards, but treatment is relative to the society in which one lives - scientists and engineers were getting the good upper-middle class life. Modern Russia says "You can make as much with a doctorate as some idiot in a real country with an associate's" and siphons the rest off for megayachts. Not very inspiring.