It's easy to avoid buying things from Amazon

I mean... Yes but also no.

Amazon have gone to crap in recent years and has become a more upmarket Wish or Temu. Much of their storefront is full of Chinese knock-off brands these days.

What Amazon does offer is somewhat reliable next (and sometimes same) day delivery. The only way you can get something faster is by travelling to a brick & mortar shop and buying in person.

As for AWS, aren't we forgetting that Microsoft, IBM, Oracle, Google, even Alibaba and Huawei have their own cloud solutions?