When you find out you were only good because you drank the trillion dollar brand Kool-Aid.
Here is female founder's LinkedIn background image, web search result top 20, with that thing on.
Demographic is..I mean was?
Here is an awkward photo of both Founders: https://images.fastcompany.net/image/upload/w_596,c_limit,q_auto:best,f_auto/wp-cms/uploads/2020/09/i-Bethany-and-Imran.jpg