• The naming is dreadful. What comes after the Xperia 1? Why the Xperia 1 II of course! I swear only their console division is capable of clear and sensible naming.

Their phone division is run by their camera division and unfortunately the naming makes sense in that situation

• They've fallen seriously behind in software support. This will be mitigated by EU legislation forcing longer support, but it'll still be behind Samsung/Google.

I think only Samsung and Google are doing 7 years of updates. Plus fun fact Sony releases Asop builds of newer versions of android 3 years after eol. But for some reason they won't extend updates for their gms roms