That wealth imbalance also pushes companies to force dumb shit like this on thier customers.

If Google were to just come out with a $10 a month plan that removed all the sleazy ways they try and profit from you, the overwhemling response would be "Oh great yet another subscription", because these subscriptions have become a significant chunk of people's income each month.

But what if greedy neoliberals hadn't been pocketing our pay rises for $20 years and that subscription was functionally $1? Most people would be happy to blow $20 supporting 20 different content providers.

Unfortunately, their greed is insatiable. There's always a room of executives doing their grubby little sums. "If people have $1, they probably have $2. We could double our profits! Then double our salaries!".

Inflation just means "If rich people find out you've got more money, they'll fuck you out of that too".

The $1 will never be enough. They'll keep charging more and more until people have nothing left to hand over. Then they'll figure out more ways to squeeze a profit out of you. Manipulating you with ads, selling your private data, turning your body into expensive dogfood -- whatever makes them a few more cents.

And one of the primary reasons they never had to make a profit was that, so long as interest rates were functionally zero, it didn't really cost the investor class much of anything to park money in a money losing operation while waiting for it to become sellable.

With interest rates back to pre-2008 levels, though, there's a price to money again. And a real opportunity cost. So, compete with bonds or watch your investors walk.