Depressed? Buy these meds! Or spend your money on these therapies, visit these Facebook pages/YouTube channels where we can show you more ads under the guise of providing advice.

Monkey? Buy this chic barrel! Visit your jungle homeland by booking through this travel site.

They want to know everything about you so they can sell you (and everyone who fits in the same bucket as you) very specific things that you're more likely to buy.

I think they'd be more interested in whether you're a bonobo or a chimp because those imply very different approaches to relieving stress.

If they do it right, you won't even notice or feel like you have no choice to buy something.

They want to know you better than you know yourself. I doubt they would be interested in any information you would provide because it would be useless compared to what they can get.

Most of the phyc research is done by large companies to crack all our brains open so we open our wallets.

You're probably depressed because that is what they want you to be. So you maximize screen time for adds and purchases.

This isn't about you. Your data is key in making other, relevant people stand out. Why relevant? Because they resist. Because they aren't depressed, they are fighting back. And whatever the reason that drives them, they can be manipulated. By compromising their anonymity. By making literally everyone else a "known variable". With your help.