The more they claim they know about you the more they can charge for ads. I have recently realized that Google, Facebook and such are not only powerful because they aggregate data, but rather because they can sell their product (=your attention) to other companies very, very well. People often claim companies would not pay for advertisements had they didn't work โ I claim otherwise; they pay for advertisements because Google falsely claims how effective they are and that's why they need to collect your data and be able to show that to their customers to boost their (Google's) sales. In other words they don't do that to sell the customers product well (the one that has been advertised) but rather sell their own product, which is ad space.
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