Yea, it's a matter of statistics. Users are interested in different things and some are vastly more valuable than others. Do you impulse buy and have a trust fund that let's you burn tens of thousands of dollars a day? Well, much like a whale in Genshin Impact you're the one they're trying to hook... the rest of us just get swept up in case one of our niche interests is worth monetizing. When someone builds a Mage The Ascension video game with a script written by Terry Pratchett I will throw my wallet at them. Until that day I'm just an unprofitable data point.