Yeah, if tiny smart watch startups can make it, Apple can.

That's the thing, you don't need to get all those top engineers in a room to investigate something, a team of product managers can do that perfectly fine and tell you it's not possible.

They made iTunes for Windows when they wanted to sell more iPods. But that was under different leadership.

“We spent 3 years exploring whether spending the engineering effort to make it work the way we wanted on Android would end up making us more money in the long run, and decided it wouldn’t. Because we are a business, and that’s literally how we make every decision.”