For example, I'm sure the average joe doesn't know just how expensive calligraphy pens can be, or how deep the rabbit hole goes on video game speedruns.
It's hard man. I was living in Alaska when I really got into woodworking, and I had one overpriced option for a really limited selection of hardwood. I managed to get some old maple flooring from a guy that was contracted to replace a basketball court, and got some old redwood from a water tower that was taken down, but otherwise I just used pine for everything for the first few years.
Best advice I can offer is to find a local mill. Facebook groups are good for finding local people that just do it on the side and/or don't have a website. Ideally, find someone with a kiln, or be prepared to wait for months to years for it to dry. You can also find some good deals at auctions and sometimes on FB marketplace
The only wood I buy at Woodcraft nowadays is for small lathe projects when they have blanks on sale