I have no idea what you're on about. MacBook airs start at £999, and I've still been able to configure one at £1199 with 16 GB of RAM.

Also I haven't said anything about that magic ram nonsense, please don't try to paint me as an idiot. Even my personal laptop has 32 GB. But different needs, different price points. I still maintain that at the price points apple operates, it's hard to find something better with windows - not because I'm an apple fanboy by any means, but because of the laziness of Intel and the lack of decent ARM alternatives (and Microsoft's half assed approach to ARM).