That's been going on since Blockbuster was a growth company. Like 20 years ago, for the TV (or maybe DVD, I forget which) release of Get Shorty, they 'shopped in an Oldsmobile Sillouette minivan as a product placement, replacing the original vehicle.

"Its the Cadillac of minivans."

edit: Actually, the Olds was the one in the theatrical release, which got replaced with another make/model for TV. All the releases I can find so far include the Sillouette.