Yea ... I personally don't get it ... but people are down for it.
The biggest example I've seen people excited about is office work ... instead of screens it's all just a VR. On which I'm expecting to see posts/blogs about why that doesn't work too well in the long term. I just don't see a big heavy thing on your face working out as a product. And while Apple may have done a lot of things well here, they haven't gotten around that essential problem it seems (??) and may have jumped the gun here out of desparation to find new product markets. For me this is a 50/50 as their first major flop in a while (does homepod count?)