There’s also the fact that remote start, while shorter range, has existed on key fobs for like 20 years. My ex wife’s 2022 Hyundai has remote start, but only through the app, while my 2013 Focus has it on the key fob.

That’s honestly the only feature that’s bundled in those subscriptions that I really want, though the alarm notification is a nice to have.

A 2024 Kia Telluride is right around $50,000 USD (fully loaded specs), but I get what you're saying with regards to vehicles in general.

Like BMW and Tesla having "creature comforts" behind subscriptions.

Not only that, but if you have no choice but to buy a car with internet connectivity, these are supposed to be the kind of bells and whistles they give to at least make it SEEM like you're not being completely taken advantage of. It's like a double-dip. "We're giving your car connectivity so we can sell your telemetry, AND we get to charge you for all the useful features, too!"

If it costs SO much to maintain these services, cool. I'd be happy to save the poor little car manufacturers money by buying a model that uses no connectivity whatsoever. But, for some reason, they don't seem to want to offer that. Gee, I wonder why.

Demand more out of them, because they'll always be looking to get more out of you.

This reminds me of the video game industry. Make a complete game, then choose to remove pieces to sell later as add-on content. Lol. The only thing I see costing them money is if they have to pay for an LTE subscription to maintain that internet connectivity so you can start your car from an app.

They have considered how much the gains from being evil assholes offset the cost of alienating some people, and found that they make more by being evil, it's not stupid.

The issue is that with ongoing service across time, the longer the service is being used the more it costs Kia. The larger the time boxes Kia uses the bigger the number is and the more you're going to scare off customers.

Using Kias online build and price, looks like the most expensive Telluride you can get right now is $60k MSRP, cheapest at 30k

Let's assume Kia estimates average lifetime of a Telluride to be 20 years so they create an option to purchase this service one time for the "lifetime" of the vehicle. Taking in good faith the pricing Kia has listed, using that $150 annual package, and assuming that price goes up every year at a rate of 10% (what Netflix, YouTube, etc have been doing) across those twenty years you're looking at around $8.5k option. At the top trim thats still 14% extra that is going to make some buyers hesitant, at the base model that's 28% more expensive.

Enough buyers will scoff at that so Kia can either ditch the idea entirely as they'll lose money on having to pay for the initial development and never make their money back, or they find some way to repackage that cost and make it look like something that buyers are willing to deal with.

To me the bigger issue is the cost of the service vs what you're getting. Server time + dev team + mobile data link cannot be costing Kia more than a few million annually, mid to upper hundred K is more likely so they must not be expecting that many people to actually be paying for any of this

Not to mention the data they mine from you with their "app" that they can sell to advertisers.

Finally, the voice (text) of reason.

Thank you!

Finally someone who gets it
Glad to see you here my fellow comrades
Honestly the people who defended subscription models for something that you already paid & own are dumb (or maybe just trolling around) like people who defend adobe for subscription models