This statement was made by Ubisoft's director of subscriptions, Phillipe Tremblay, who recently spoke to Gamesindustry.biz about the digital future and Ubisoft Plus specifically. Tremblay states that people eventually "got comfortable" with not owning their CD or DVD collections, and that a similar shift in attitude "needs to happen" in gamers.
I'm in the same boat. I like having physical copies of my favorite games, music, movies, and shows. I also like supporting the artists/productions, so it's a win-win that i can buy their products. I've always struggled to understand why someone would pay the same price (or nearly as much) for a strictly-digital copy.
Making everything fully digital has its advantages but i never once thought it would act as a complete replacement for physical media.