This statement was made by Ubisoft's director of subscriptions, Phillipe Tremblay, who recently spoke to Gamesindustry.biz about the digital future and Ubisoft Plus specifically. Tremblay states that people eventually "got comfortable" with not owning their CD or DVD collections, and that a similar shift in attitude "needs to happen" in gamers.
It strikes me that this attitude might carry more weight if it came from a company with a better library... I mean, they have a handful of good games, most of which are quite old, and otherwise, mostly act like a cheap sequel machine.
