I tell people to try going without beef temporarily. What often happens is in doing so they learn to cook a bit and cut it out (maybe not fully but mostly) long term. Then they go after pork, chicken, etc. You're right that beef is the worst offender, but we want to be careful not to overemphasise and make it seem like its the only offender. I think a lot of it is setting a tone. I'm veg not vegan but pick vegan options when available. I think the more we can normalise 'eat less meat' the better as that's pretty hard to argue with
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