Right? I use a mix of drugstore and mid-range cosmetics as a makeup enthusiast. Drugstore has stepped up their game!
My favorite foundation that I keep going back to over and over again regardless of anything else I try is the $5.99 Wet N Wild Photofocus Foundation. It's just so...perfect. I've had to have exceeded 10 bottles at this point.
Same with eye primer, brow pencils, eyeliner, and mascara. So much that ELF and Essence put out in these categories are so good.