Yes. A lot of nazis came out of 4chan and all the South Park Libertarian "ha ha, I am just making jokes" stupidity. Gamergate and then The Alt-Right are perfect examples of that. It is all jokes about The Jews and gas chambers while also hearing about how The Blacks and The Mexicans are taking jobs. This is neo-nazi 101 and has been their open playbook for over fifty years.
Again, this is not that. This is not "oh, ha ha, that frog doesn't make you a nazi. It just means you have the same sense of humor". These are direct references to nazi ideology
Both are incredibly dangerous and a great way of normalizing bigotry. One of them is "secret handshakes" in public. The other is getting on a podium and sieg heiling.
So no, it is not "all the same shit" and people like you who are clearly pissy about folk getting mad at you spamming pepe are just normalizing nazis. So kindly fuck off with that "if we acknowledge when people are acting like nazis we turn them into bogeymen. It is much better to ignore it and hope they go away" bullshit.
If it walks like a nazi and quacks like a nazi then you tell it to fuck off and play in traffic. And if it wasn't a nazi? They apologize and stop quacking.