I'm also not sure it's the fault of "creative" people. If people only visit closed systems like FB / Insta / Tiktok etc. are creatives to jist not post there? (In an ideal world obviously not but ...)

I'm playing devil's advocate here, but I've actually heard from old timers in the Internet business warning that this was an actual problem for influencers back in 2012, so some people saw it coming and who doesn't deserve some blame for lack of risk management.

Especially with the way these companies positioned themselves. Google and Apple were the anti-Microsoft. Google even had the motto don’t be evil. Facebook was started by one of us! A hacker nerd dropout who loved open source. Of course he’s on our side!

It was not difficult to see where it was headed, even at the very beginning. It was just impossible to do anything about. When the majority of the common users only visit one site, and Google starts promoting that site above all others, burying relevant results, you have little choice but to put your stuff on that site. Matt (the guy who drew the cartoon) has been trying to migrate off of Facebook pretty much forever, but people don't care.