Yeah, I have a particular beef with those labels because, although I usually like my Latin American cousins, my "Hispanic" country speaks Portuguese and not Spanish. In the census there wasn't even an option for Latin American people who speak languages other than Spanish (Portuguese and French but also Guarani or Quechua or the various creoles).
It's extra insult to injury that they appropriate the gendered "Latino" instead of just using their own "Latin," but then feel the need to slap an X on it. I've never even seen non-Yankees using latinx instead of the age old latino/a/e/@ out there.

