Next time you are out, get a chicken sandwich instead of a burger. It's that simple.
I wish it was that simple, but it isn't. If consumers replace chicken with beef, chicken will get more expensive and beef will get less expensive. Maybe some factory farmers and slaughterhouses will change species and ranchers will hire a PR firm to start a "eat more beef" add campaign. A new equilibrium will be reached with no significant impact on animal welfare or the climate, because the meat industry is well aware that consumer preferences shift over time and is happy to accommodate those shifts as long as consumers keep eating meat.
What sends a message is vegetarianism or veganism. And, to a lesser extent, buying your meat from a local cooperative or raising your own. Taking money out of the pockets of the factory farm industry as a whole saves animals and sends a message. Just eating less beef doesn't.