For me it concerns the intersection of privacy and piracy (and ownership).

My conceptions of ownership: I give money and receive a product in return. That ends my relationship with the seller.

But, increasingly (or almost exclusively on online marketplaces) businesses expect we will pay them for, essentially, the privilege of becoming their products. They control digital media as a means to record every action and behavior about us, the users, in order to bundle and sell our information to data brokers and other ad partners.

So, essentially, if buying something does not give me full ownership (possession of media) and is simply a means for a business to spy on me and harvest my data by controlling that media, then I'll pirate.

It's unethical and dangerous to use a transaction to spy on customers.