I've been on the dating apps for 3 years now, I'm male, and it isn't a good time for guys either. While women get literally hundreds of likes a day, guys, its the polar opposite, maybe 1 or 2 matches a month. There may be some weight to the articles points about younger generation of males who lost their way, and aren't keeping up with life. But I feel one major contributing factor to making online dating shittier and shittier is all dating apps mimicking tinder with the swipe left/right bullshit. Being forced to say Yay or Nay right then with the smallest amount of information about that person to make a judgement on, other then looks, that's a recipe for incentivizing men to swipe Right on every single women, and then hope they get some matches back.
Mix into this toxic stew the fact that the most desirable men are in the top 10% of attractiveness, and those guys get a ton more matches then the bottom 90%. Those guys can be huge assholes and generally ruin it for everyone. The experience of a women on modern dating apps is just terrible, endless amounts of attention, low effort guys trying to get their dick wet ASAP and being blatant about that up front. It's exhausting for women. For guys, it's soul crushing, feeling worthless, retooling your profile pictures, your bio, in the hopes you'll stand out.
Online dating was never great, but it got much worse when Match group acquired the vast majority of dating app companies, and then they all started following tinder's toxic design. Also add a huge helping of design elements meant to squeeze more money out of lonely people. "Oh you want to know if your message was read, get read recipes for 2.99 for a pack of 5!", "Get scene first, get premium!".
Yeah, screw online dating, no wonder less people are getting married.
Here's a great video by Kidology about Tinder: