As an Apple user: I do care. However, the alternative is using Windows, which makes me wanna punch my monitor at least once a month. And I’m not even using it as a primary OS.
I don’t prioritize design and don’t care about brand at all but I care about a frust free experience and I just don’t have that with windows.
Running a hackintosh was less frustrating than using windows on the very same hardware…
If Linux supported the software and the features I need/want, I would very much just use that