2057
YouTube's plan backfires, people are installing better ad blockers (www.androidauthority.com)
submitted 2 years ago by to c/technology@lemmy.world
485 comments fedilink hide all child comments
 

cross-posted from: https://lemdro.id/post/2883134 (!android@lemdro.id)

you are viewing a single comment's thread
view the rest of the comments
[–] -1 points 2 years ago (1 child)

To answer your questions - users such as this bring something more valuable than ad money. They bring data. Google harvests data and metrics on users in a million ways, packages this up, and sells it for considerably more than they make on ads. In free services such as this, YOU are the product.

Ads suck, nobody wants to watch them, and they simply represent google maximizing shareholder value at every opportunity, as they are legally bound to do under American capitalism. YouTube ads are not a critical revenue stream that will make or break them.

  • permalink
  • fedilink
  • source
  • parent
  • hideshow 2 child comments
    •
  • [–] 11 points 2 years ago (1 child)

    Copy-pasting this from a comment I made a few days ago. I’m so tired of this misconception. Google’s business model literally disincentivizes selling personal data. The business model is built on selling targeted advertisements. Google wants to keep this data to itself because it gives them a competitive advantage in the ad space.

    Selling your data would give competitors power in the marketplace. So yes, Google collects data and uses it, but no, Google does not sell your data. It sells targeting BASED on your data.

    Very different, regardless of if it is any better.

  • permalink
  • fedilink
  • source
  • parent
  • hideshow 2 child comments
    •
  • [–] 2 points 2 years ago

    Not all interested buyers are in the ad business, and governments can make payments in a way that is difficult to audit from a third party perspective, definitely not in any currency or a change in the balance sheet. I wish things where different but seems to me that paying won't protect me from them harvesting every bit they can.

  • permalink
  • fedilink
  • source
  • parent