Service corporation strategy in 2023:

1. Plan a change that's obviously bad for customers but good for profit

2. Hope no one notices

3. When people notice, try to spin it as a positive

4. If 3 fails, determine if enough people would leave to care

5. If you'll lose money, walk it back and act like you're acting in the interest of your customers by canceling the change that only the company wanted in the first place

4 and 5 are optional if you're actually a monopoly.