Not to mention that the 5 seconds countdown timer is bullshit. In actuality, the timer appears after about a second of playing through the ad, then locks at 5 seconds for about a second and a half, then slowly counts down to 1 where it locks for a second and a half again, and finally gives you the option to skip the ad. I'd wager it's closer to 7 or 8 seconds per "5 second" ad.