I don't drink instant as my daily coffee, but I do use it for baking and cocktails. When you want coffee flavor in something without the grainy texture of coffee grinds, instant coffee is the best solution because it dissolves entirely. It's great for ice cream, frosting, coffee cake, coffee syrup, or anything else of the sort. I've also found that the quality of instant coffee has improved significantly over the years, so it does actually make a pretty decent cup of coffee in a pinch.