Why do companies advertise on YouTube when their ads are only used to annoy people into paid accounts? I never see anything, I am interested in.

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[–] 8 points 2 years ago (1 child)

The thing is, it's quite easy for a marketing department to measure their success. They release an annoying unskippable YouTube and and change nothing else in their marketing and their profits go up by 1% or whatever. As much as I basically do no shopping where the day to day advertising I see can influence it, that's a pretty abnormal lifestyle pattern. Plus I'm still susceptible to choosing specific items inside a shop, and I definitely susceptible when I'm looking for specific products and come across secret ads disguised as advice.

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  • [–] 3 points 2 years ago* (last edited 2 years ago)

    The beer Carling Black Label was specifically NOT advertised because It was determined that's what drew the customers to the product

    Edit: I should clarify that over the years it has been variously advertised and not advertised. I was referring to a specific period in Canada. But then like all things, different brand managers take over, strategies change, and they went back to advertising it. They lost a lot of the customers that appreciated the fact that it wasn't advertised, but they gained manyfold more.

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