Afait reducing the amount of cycles is the best - my reasoning is that every cycle just slightly damages the membrane between anode/cathode.
Also I have heard that for long storage 80% is the best but it's just something I have heard/read.
About 10 years ago, the norm was to, from time to time, drain lithium batteries to minimum and so do a full cycle, this is something my father told me but I actually don't know the reasoning.