When Keyana Sapp, 31, went shopping for a new backpack, the brands he remembered as a kid were just not the same.
He researched the companies, from North Face to JanSport and Eastpak, and soon realized they were all owned by the VF Corporation after a wave of acquisitions in the 2000s. After a Reddit post he made about his discovery picked up traction, he started looking at other types of consumer goods – cookware, shoes, tools, clothing.
“It seems like that was a story that just repeated in every industry,” Sapp told the Guardian.
It's not just physical manufacturing quality. I feel like nothing is ever made or designed correctly anymore. I have no idea where Designers are being employed, because every website and product is made wrong. Nothing is ever easy to use, or explained well. Nothing ever uses words. Like Reel Big Fish said, Everything Sucks.