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Not your imagination: from backpacks to food, consumer goods are getting worse (www.theguardian.com)
submitted 4 days ago by to c/news@lemmy.world
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When Keyana Sapp, 31, went shopping for a new backpack, the brands he remembered as a kid were just not the same.

He researched the companies, from North Face to JanSport and Eastpak, and soon realized they were all owned by the VF Corporation after a wave of acquisitions in the 2000s. After a Reddit post he made about his discovery picked up traction, he started looking at other types of consumer goods – cookware, shoes, tools, clothing.

“It seems like that was a story that just repeated in every industry,” Sapp told the Guardian.

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[–] 2 points 3 days ago

Yeah, Levi’s completely trashed their brand in the past 10 years. I used to consider it top shelf quality, and now it is actually worse than the cheapest bargain bin brands but still the most expensive.

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