Yeah. They haven’t raised prices for several years.

The iPhone 12 was $799 in 2020. The iPhone 17 was $799 in 2025. Inflation alone should have made the 17 $999 but they kept the price the same for 5 years.

Same for the pro lines. 12 pro was $999 in 2020. The 17 pro started at $1099 but they dropped the lowest 128GB storage tier. Same price as the 256GB model for the 12 pro. Inflation would put that at $1399 for the 17 pro.

Between inflation and AI making memory cost your firstborn, they’re going to have to raise the prices.