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Apple Introduces Leasing Program for iPhones and Other Devices (www.nytimes.com)
submitted 1 week ago by to c/technology@lemmy.world
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[–] 8 points 1 week ago (1 child)

Probably in anticipation of some serious price increases. They'd still like to get devices in people's hands even if they can't nominally afford them anymore.

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  • [–] 1 point 6 days ago

    Yeah. They haven’t raised prices for several years.

    The iPhone 12 was $799 in 2020. The iPhone 17 was $799 in 2025. Inflation alone should have made the 17 $999 but they kept the price the same for 5 years.

    Same for the pro lines. 12 pro was $999 in 2020. The 17 pro started at $1099 but they dropped the lowest 128GB storage tier. Same price as the 256GB model for the 12 pro. Inflation would put that at $1399 for the 17 pro.

    Between inflation and AI making memory cost your firstborn, they’re going to have to raise the prices.

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