Grocery prices have gone up 25% to 30% since 2020. It has been at least three full years since the pandemic was declared over. And food prices have gone up at around 10% since then.

They don't need an excuse to add 10%, they're doing it anyway.

Sources:

https://americandefault.org/statistics/grocery-price-increase-since-2020/

https://www.ers.usda.gov/amber-waves/2025/june/food-price-inflation-slowed-in-2023-and-2024