Interesting. For as long as I've been alive, it hasn't been legal here (UK) for a brand to specifically name and disparage another brand in their advertising like that. (This doesn't apply to political parties, for "reasons", but I digress.)

That is, I'm not sure how it came to be in my head. I had thought I had come up with it independently, but I have to admit there's a chance I've seen someone else use it over the intervening decades, and it has ultimately come from the advertising you're quoting.

That slogan was used for ads comparing the Genesis to the Super Nintendo. The SNES released in 1991 in North America so it's no older than that.