In their very half-hearted defense, some total weirdo did become one of the richest humans ever by saying "Myspace, but more superficial and with Harvard's PR machine backing it." Several subhuman ghouls become insanely wealthy by saying "banking, but online". There was also "Walmart, but online", "record store but on the phone", "all this open source software but it's mine now", and several other giga-genius inno-venters.