I think it will have to consolidate down to a few players - I certainly don’t expect that there is a market for 100 different systems. And I think the personal market is a supplement to the executive suite market, so getting a few people addicted for cheap both brings in a small revenue stream and dumbs a population down enough that they have no choice but to function without it (imagine telling someone in 2001 that they would one day pay $1700 for a cell phone - now it’s just considered the cost of living)
The businesses who overdid it on tokens have a choice to make: hire back workers or switch to a different AI company. Maybe one day they will look at humans (although salary may have to increase due to negative reputation), but I think there are a good number that will just shop around to another AI company for a better deal.