It only makes sense if
- you want to drive up adoption because
- you're confident in usefulness already
- want to find out about usefulness and need the userbase and usage for it
- you have ulterior motives to push for AI adoption
I can imagine leadership - disconnected from real work and any practical AI use experience - being misinformed and misguided into believing marketing and hype-cycle about gains. It also doesn't seem implausible that leadership wants to drive up adoption to quickly gain feedback and results about usefulness and gains/loss.
In good faith, it requires a certain mindset (no care about the waste or potential loss or risk) and distance from practice. Not implausible, though, in my eyes.