I think the latter paragraph is too generalized. As a vegan I'm delighted if I find a product that tastes like I remember my favourite meat dishes tasted.

Nostalgia is a hell of a thing and it applies to food too. I went veg a few years back and sometimes I want that texture and flavor a cheeseburger provides and beyond or impossible patty hits the mark close enough. I think it really lowers the barriers to entry for that kind of dietary restriction. Now if I could find a good substitute for bacon I'd be in heaven but everything I've tried tases like cardboard or like those stale beacon bits.