I think the latter paragraph is too generalized. As a vegan I'm delighted if I find a product that tastes like I remember my favourite meat dishes tasted.

Nostalgia is a hell of a thing and it applies to food too. I went veg a few years back and sometimes I want that texture and flavor a cheeseburger provides and beyond or impossible patty hits the mark close enough. I think it really lowers the barriers to entry for that kind of dietary restriction. Now if I could find a good substitute for bacon I'd be in heaven but everything I've tried tases like cardboard or like those stale beacon bits.

They're specifically trying to emulate food people know (like burger patties). In that context, I think versioning makes sense: "this is our 1st attempt, our second is closer, our third is..."

And it's something you buy if you specifically want emulation.

You aren't wrong: direct, less processed diets are better. I'm just saying that this food is for a more narrow purpose.