It literally advertises itself as "opinionated" and is being pushed as "non-woke" (whatever the fuck that means). It's funded by Cloudfare, not simply because the distro needs money, but also because the developer is opposed to torrenting. It has closed-source chatbots like ChatGPT and Grok pre-installed into it. These are all political positions and choices.
And it's certainly a political choice to give your money to it and wear the merch (which are just advertisements you pay for the privilege to wear). Don't be surprised if someone assumed you're a Nick Fuentes fan if they recognize your swag.