Then don't use Meta products?
If the reason why social media is free to use is because it's subsidized or paid for by personalized ads, and they now can't use personalized ads, I really don't see the problem in putting it behind a paywall. Social media isn't a public service. It's a business. We aren't entitled to Instagram's free unlimited video hosting in the same way that we aren't entitled to free movies from Netflix or free electricity from a private utility company.